We’re building technology in a time when honest and ethical behavior is paramount. If faced between reaching growth goals on the one hand, and upholding principles on the other, choose the honorable path.
Negotiate fairly, in good faith, and keep your commitments. If you must break a commitment, alert the parties promptly and realign.
Be judicious in what we offer. In other words, don’t give away today what you might have to take away tomorrow. If we can’t provide service at a high level of quality, don’t do it. Mistakes are okay, hiding them is not. We can’t learn from mistakes if we don’t openly address them.
We hire adults: how and when you work is up to you. Our performance expectations are outcomes and results, not how often you’re online, or how many meetings you have.
We are a remote company. In exchange, we expect you to travel at least twice a year.
One size does not fit all. The needs of an engineering team will be different from a marketing function, which will be different from a sales team. Instead of blanket policies, we will develop solutions to address the challenges of a role or team.
Look for opportunities that balance mutual benefit and mutual gain.
Our company exists to help organizations and developers improve their velocity and reduce their cost.
Treat time as capital. Respond promptly. Prioritize unblocking others so they can execute. Do today rather than wait until tomorrow. Decide and move.
Timely feedback makes us more efficient. Provide input quickly so we can course correct, and incrementally improve.
At the seed stage, we will be doing quite a few things manually. Each iteration should be faster and better.
At Workbrew, we balance the autonomy of remote work with the responsibility of owning the outcome.
The founders are responsible for the outcomes of the business, which is a choice we’ve made. We do not expect crew members to work the hours the cofounders do.
Set reasonable expectations: it’s much better to frontload disappointment than to fall short of a deliverable.
Question if it’s time to cut your losses – the sunk cost fallacy can creep in when we get too attached.
We are the caretakers of our company, brand, employees, and software.
Each of us will do what needs to be done even if sometimes undesirable (a.k.a “take out the trash”).
Operate on “price to nice” ratio: investments should have an outsized impact. For any spend, agree with stakeholders on a budget, and report ROI.
Crew members should distribute risk so projects do not have single points of failure. “Going it alone” or “rogue” or “hero syndrome” is an unacceptable approach to risk.